How Storylake re-invented their brand using a multilingual website in Webflow and lead magnets
Hasan translated our sophisticated brand into a pixel-perfect Webflow site. The animations and interactions are exactly what we envisioned for our rebrand. The animations and interactions are exactly what we envisioned for our rebrand.
- Isabel Kiely, Head of Content
About Storylake
Storylake is a premium expert content partner that helps global brands turn complex topics into clear, authoritative articles that audiences and search engines trust. By combining industry‑specific writers, SEO strategy, and structured production processes, Storylake enables companies to scale high‑quality content across languages and markets without sacrificing accuracy or depth.
What we delivered
- A pixel-perfect Webflow implementation of their complex Figma designs
- A multilingual website to support their global audience
- A 25% increase in sign-ups through lead magnets and optimized forms
- A 30% improvement in average session duration
Increase in sign-ups
Higher engagement
The challenge: A beautiful design that was hard to build
Storylake had a new brand identity and a stunning set of Figma designs to go with it. The problem? The designs were complex, with intricate animations, micro-interactions, and a high level of visual polish. They needed a partner who could translate that vision into a real, functioning website without compromising on the details.
They also needed the site to be multilingual to support their global audience, and they wanted to integrate lead generation to turn their beautiful new site into a business asset. It was a tall order.
The solution: Bringing Figma to life in Webflow
We took on the challenge by building a scalable and engaging Webflow website that brought their vision to life.
First, we translated their Figma designs into a pixel-perfect Webflow implementation. We integrated micro-interactions, Lottie animations, and scroll-triggered animations to create a dynamic and immersive user experience. The site felt alive, just like their brand.
Next, we built a native multilingual site using Webflow’s capabilities, enabling Storylake to connect with users in multiple regions. We implemented a seamless language-switching mechanism to enhance usability for international visitors.
Finally, we designed a visually appealing multi-step form and integrated lead magnets to attract and capture new leads. The form was so engaging that it actually improved the user experience instead of feeling like a chore.
The results: A successful rebrand and more business
The new website was a huge success. It perfectly captured Storylake’s refreshed brand identity and creative vision. The use of animations and interactions resulted in a 30% improvement in average session duration, and the combination of lead magnets and optimized forms led to a 25% increase in sign-ups.
The multilingual functionality enabled Storylake to effectively reach and engage an international audience, expanding their market presence. The new site not only looked great but also supported their business growth by driving engagement and increasing leads.
