How The Guestbook re-launched a hotel booking platform using Webflow + React in 4 weeks
Makeshift’s expertise in both Webflow and React was a game-changer. They built a platform that’s not only beautiful and on-brand but also incredibly functional and easy for our marketing team to manage.
- Ani Bajirao, CTO
About The Guestbook
The Guestbook is a global hospitality rewards program that partners with boutique and independent hotels to drive direct bookings through cash-back incentives. Supporting over 700 hotels across 70 countries, The Guestbook empowers hotels to establish direct relationships with their guests, bypassing intermediaries.
What we delivered
- A reusable Webflow system for rapid landing page deployment
- 40% reduction in the time required to launch new landing pages
- 30% increase in leads captured through HubSpot integration
- 3x faster campaign updates for the marketing team
More user engagement
Lower bounce rates
The challenge: A platform that couldn’t keep up
The Guestbook had a great product, but their platform was holding them back. It was clunky, hard to update, and didn’t reflect the premium, design-forward brand of their partner hotels. Their marketing team couldn’t create new content or launch campaigns without developer help, which was slow and expensive.
They needed a new platform that was both beautiful and functional—one that would empower their marketing team, engage their users, and scale with their growing business. They also needed to integrate their existing React-based booking engine into the new site, which added a layer of technical complexity.
The solution: The best of both worlds with Webflow + React
We built The Guestbook a hybrid platform that combined the ease of use of Webflow with the power of React. This gave them the best of both worlds: a beautiful, easy-to-manage marketing site and a robust, scalable booking engine.
First, we designed and built a new marketing site in Webflow. We created a library of reusable components that allowed their marketing team to create new pages and content without writing any code. We also integrated Lottie animations and micro-interactions to create a dynamic and engaging user experience.
Next, we seamlessly integrated their existing React-based booking engine into the new Webflow site. This was a technical challenge, but our expertise in both platforms allowed us to create a smooth and seamless experience for users. They could browse the beautiful marketing site, then transition to the powerful booking engine without any jarring interruptions.
Finally, we built a custom blog and resource center in Webflow to support their content marketing efforts. This allowed them to publish articles, guides, and tutorials to attract and engage their target audience.
The results: A platform that drives growth
The new platform was a huge success. It not only looked great but also delivered measurable business results. The new site saw a 40% increase in user engagement and a 35% reduction in bounce rates. The marketing team was able to create and launch new campaigns in a fraction of the time it used to take.
The hybrid Webflow + React platform gave The Guestbook the flexibility and scalability they needed to support their growing business. They could now move at the speed of the market, without sacrificing quality or brand consistency. The new platform was a key factor in their continued growth and success.
